J&J Vision

PORTFOLIO

J&J Vision Care Sees Big Results

CLIENT:

Johnson&Johnson Vision Care

PROJECT:

Virtual Platform

A booth is never just a booth. It always needs to be part of a bigger story. Creating a narrative that connected with customers was the crux of our strategy for J&J Vision Care’s digital platform. And it worked—not only attracting visitors, but also holding their attention.

SERVICES

Branding

Visual identity

UI-UX

Creative Concepts & Strategy

Animations & Websites

Creative content & Design

2.3

sessions per visitor

7:22

minutes avg.

session duration

154%

over the U.S. avg.

website visit duration

CASE STUDY

BACKGROUND

J&J Vision Care needed a way to set itself apart when making the pivot to a virtual platform for this year’s American Optometric Association’s Congress. The online space was already crowded with other companies launching new products and making a lot of noise at other shows.

SOLUTION

Tamooz knew the best way to deliver a high-quality experience and generate leads was to bring new prospects and customers into a story—and showcase value beyond the products. Our solution was to create an overarching message and story that became the foundation for our brand-new immersive environment with relevant content and engaging touchpoints. We called it Vision Park.

RESULT

Promoting Vision Park as a destination generated significant buzz and our distinct design captured attention. Driving traffic was important, but we needed to provide compelling content and a seamless user experience.

On average, each user visited our platform 2.3 times during the exhibit—and the average session lasted more than 7 minutes. That is 154% longer than the average time spent on U.S websites, according to 2019 Benchmarks for U.S. Healthcare Publishers & Advertisers.

Vision Park lives on in 2021 as an important communications tool. The content and functionalities are continually updated and optimized, with key decision-making data presented in the live reporting dashboard.