GE – Tamooz Marketing Communication

PORTFOLIO

CELEBRATING 15 YEARS OF WOMEN’S HEALTH INNOVATION

CLIENT:

PROJECT:

Product Launch

To help GE celebrate 15 years of Voluson, and to introduce our new positioning “A healthier future for women,” we conducted an online and social listening study to determine where the main growth areas were for GE Voluson, and what people were saying in both the gynecological and obstetrics space. For existing customers, we wanted to make them feel part of the growth and partnership with Voluson, to help them feel a sense of achievement, and bring them closer to the Voluson brand. For new and potential customers, we wanted to exude Voluson’s wealth of knowledge and expertise, and make them feel as though they were missing out on a great partnership—something exciting (there’s a sense of community with Voluson). Because 2017 marked GE’s 15th year with the Voluson brand, it made sense to mark the occasion by highlighting notable events from the history of Voluson, and its impact on women’s healthcare—past and present—as well as its direction for the future. To express the idea of “Moments”, we conceived a graphic standard which placed partial frames around featured images—suggesting a camera’s view finder. This was uniformly deployed across platforms.

SERVICES

Positioning

Booth Design & Production

Messaging

Verbal identity

Strategic planning

Creative Concepts & Strategy

Animations & Websites

CASE STUDY

BACKGROUND

Voluson had long led the market in ultrasound imaging technology for women’s healthcare. So it was important to demonstrate that the brand was not resting on its laurels—that it was committed to the empowerment of exceptional care, a greater connection between physicians and their patients, and substantive advancement in the field of diagnostic imaging.

SOLUTION

Some of life’s best moments are experienced through the lens of a camera. So we turned our lens on GE Voluson, to help celebrate the amazing impact they have made for women and their unborn children.

RESULT

We demonstrated that the brand was committed to the empowerment of exceptional care, a greater connection between physicians and their patients, and substantive advancement in the field of diagnostic imaging. Outstanding impact on Social media with 47,000 overall impressions and experience was rated 9/10 overall. ‘Voluson Ultrasound in Six Decades’ breaks the TOP 4 in The Pulse 8000 click-throughs from campaign to website 4400 visitors to campaign site (73% new) 5100 page views to campaign site