‘Social distancing’ has become the new norm across the globe when we leave our houses but virtually, quite the opposite of being more distanced from
Ever hear the expression: Too many cooks spoil the broth? Modern day exhibitions can be a mad house—with exhibit and event management often pushed to the
One in five American adults already own a wearable device, according to PwC’s Consumer Intelligence Series – “The Wearable Future report”, and over 40% of U.S.
What is brand value? According to Kotler’s Marketing Bible (Chapter 10), it is “the added value endowed on products and services. It may be reflected in
As innovation is moving from just being cool (“I need the new iPhone because it’s new”) to meaningful (“This app makes my life better”), the Consumer
Working on any digital project comes down to many of the same problems: how to build a story, what experience you want to deliver, and how
If you’ve been on a business trip to a conference there’s a good chance you’ve finished the day with a bag overflowing with brochures, booklets, and
