Why we message: the timely demise of the captive audience

In today’s market, it’s no longer enough to be the loudest voice in the room. Nor is it enough to monopolize a medium, a channel, or even the planet. People simply won’t absorb your message if they don’t give a damn. And honestly—should they?

5 things ‘Star Wars’ can tell us about digital storytelling

Working on any digital project comes down to many of the same problems: how to build a story, what experience you want to deliver, and how to get the buzz to create success. What can the galaxy far, far away tell us about digital storytelling?