Feeling the pinch: Succeed at your booth in a climate of rising costs and lower attendance.

 What we know Year-over-year, delegate booth attendance is declining. Exhibitions are also becoming more expensive each year. As marketing budgets tighten, proof of ROI has never been more important.   The game plan Despite what we know, congress and tradeshow participation can still be of significant value to your brand. But to take full advantage… Continue reading Feeling the pinch: Succeed at your booth in a climate of rising costs and lower attendance.

Data-Driven Marketing and Exhibitions

When we hear the term “data-driven marketing” most of us subconsciously add the word digital and assume that this approach can only work for online activities. But what does Data-Driven Marketing actually mean? As marketers, we are constantly trying to create relevant and personalized messages for our target audience. Data-driven marketing takes us closer to… Continue reading Data-Driven Marketing and Exhibitions