What we know Congresses take a ton of preparation, and that usually means hiring and managing several different vendors. Highly-regulated industries have their own rules—and they’re not always straightforward to navigate. The game plan Congress or tradeshow participation can be a messy affair. Everything—from the planning and the prep, to the days of the actual… Continue reading Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
by: Josh Cramer ‘Twas the night before congress, when all through the show, Not a detail was missing—not a button or bow. The booth was installed by the builders with care, In hopes that new visitors soon would be there; The clients were nestled all snug in their beds, While dreams of a busy booth danced… Continue reading Tamooz Holiday Poem, 2018
Good design isn’t just about pretty pictures, creative composition or a pleasing palette. Sure, all those things are important in marketing—but if your visuals don’t tell a story, create a connection, and provide a solution for your customer, it doesn’t matter what your collateral looks like. And nowhere is this more apparent than at trade… Continue reading Visual Innovation at Work (2/2): Inside the Mind of a Creative Director
Design is everywhere—from the clothes we wear, and the car we drive—to coffee cups in our hands, and the buildings we work in. The world around us has been shaped to our needs by the constant efforts of creative geniuses working behind the scenes. And nowhere is this truer than in the congress exhibition space.… Continue reading Visual Innovation at Work (1/2): Inside the Mind of an Industrial Designer
There’s a lot of technology out there. But what separates the fluff and gimmick from the stuff that’s actually useful? Well, we’re here to help you figure that out. Today we’re looking at Beacon technology, and how it can be applied to your exhibit space to gather incredible insights about your customers. First of… Continue reading A Beacon of Hope: How low-energy Bluetooth technology takes the guess work out of congress exhibitions
Despite what may seem like obsessive preparation, many exhibitors find themselves repeating these common errors at their tradeshows and congresses. Don’t be like them—read our handy list, and be victorious! Here are 5 common exhibitor mistakes—and how to avoid them.