Why we message: the timely demise of the captive audience

In today’s market, it’s no longer enough to be the loudest voice in the room. Nor is it enough to monopolize a medium, a channel, or even the planet. People simply won’t absorb your message if they don’t give a damn. And honestly—should they?

3 Ways to capture your audience at events

They say you have seven seconds to make an impression before you lose someone’s attention. At an event such as a congress or trade show, you will likely have less time than that—with distractions coming at your audience from every direction. In an environment where brands pay handsomely for the chance to compete for your… Continue reading 3 Ways to capture your audience at events