Explain Yourself Simplify the complex with dynamic animations that show how your therapy, drug, or device works. Whether you’re talking tech with HCPs or introducing procedures to patients—moving pictures are more engaging and easier to understand than pages of copy. Plus, you can tell a visual story that isn’t always possible with live action video.… Continue reading Reel Connections: Get Leads with Medical Animations
So you’ve crafted messages that are authentic, compelling, and relevant. Now what? It’s tempting to take the Field of Dreams approach (if you build it, they will come), but now is no time for laurel-resting (yanny-resting?). Your work is far from over. Digital, sales reps, tradeshows, out-of-home… just a few channels through which you could… Continue reading Cutting through the noise: how a multichannel strategy can bring balance to your messaging
They say you have seven seconds to make an impression before you lose someone’s attention. At an event such as a congress or trade show, you will likely have less time than that—with distractions coming at your audience from every direction. In an environment where brands pay handsomely for the chance to compete for your… Continue reading 3 Ways to capture your audience at events
